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Jess Todtfeld, Media Consultant, Former TV Producer
These Publicity & Marketing Strategies
Turned Me Into A Guinness Record-Setter
And #1 Best Selling Author
I'll tell you how we did it, and even
GIVE YOU
My Media Rolodex!
PR marketing (using publicity to market yourself, your service or your product) is one of the most important things you can do for yourself and your business. There has never been a time when you've had the best chances of connecting and showing up in the media. Unfortunately, producers, editors, and reporters are inundated with pitches, press releases, and press kits. Our goal is to teach you methods we've perfected and to help you become the best you can be at the PR marketing game.
Learn how to
USE THE MEDIA to not just get your message out, but COMPEL
people to do what you want. I'll give you my media rolodex along with step-by-step PR marketing strategies that will help you break through.
Your PR / Marketing Solution:
Are you looking to take your story to the media?
Are
you worried about getting the media to open your press releases and take notice?
Do you need a quality MEDIA ROLODEX to be able to start NOW?
Do you want to LEVERAGE interviews to create sales, name recognition, or web traffic?
Would you like the know the secrets for
breaking through and creating
effective PR Marketing?
We Can Give You the Answers
The Ultimate Insider Roadmap for Pitching the Media, put together by record-setting PR leader Jess Todtfeld, will
teach you SPECIFIC techniques including strategies to create ACTION any time you send PR marketing materials to the media.
Here's what you'll learn:
This step-by-step kit covers all of our inside strategies. We get very specific about what you need to have in a PR marketing campaign that WORKS.
We'll
teach you the 24 MOST Essential Elements of effective PR Marketing emails.
We'll
teach the 12 MOST important elements for creating PR marketing pitches that work.
You'll see ACTUAL pitches that went to the media. We dissect what is working and what is HURTING these pitches.
We'll give you Jess Todtfeld's signature 2 Sentence Script for Calling the Media.
We'll teach you our new technique that has dramatically improved the open rate of PR marketing emails to members of the media.
IF YOU ARE ALREADY A PR PROFESSIONAL, THIS TECHNIQUE WILL CHANGE YOUR LIFE. (I'm not over-selling this one. I've trained PR companies and had them get on-the-spot placement including the New York Times... on more than one occasion.)
BEST OF ALL ... We'll give you what no other pitching class focuses on ...
Solid, Specific Techniques on HOW TO TURN
INTERVIEWS into Sales.
We used these PR Marketing techniques to set a Guinness Record for the most radio interviews in a single day - 112 lasting 5 minutes long or longer. That's more than most people do in a year. We'll show you HOW we got the media to book us..
Here's What People Said After Hearing Our PR Marketing Techniques:
We even get calls long after the training. This is how we know
you've gotten a RETURN ON your INVESTMENT:
Meryl Getline
"You helped me out at a time that I just really didn't get what I was supposed to tell the media to MAKE THEM WANT to interview me.
You got the perfect pitch for me and since then, I have NEVER EVER been refused an interview ... I have done 150 or so and I have some more coming up."
—Meryl Getline —Speaker and Author of "The World at My Feet"
MOST PR MARKETING or PITCHING PROGRAMS
MISS
THE MARK!
They lecture. We will show you the techniques and have you pitching the media on day one!
You will be able to revamp press releases and emails right away and start seeing results immediately.
During a live workshop on this topic, one attendee jumped up and yelled "I just got the New York Times!
Your Instructor, Jess Todtfeld - Media Trainer, #1 best selling Author,
Former National TV Producer, Guinness Record Setter
Jess Todtfeld
Jess Todtfeld is founder of PR Marketing Insider and Lead Media
Trainer for the PR Marketing Insider Workshop.
Jess helps CEOs, business executives, spokespeople, public relations
reps, experts, authors, and inventors to not just do a better job when
working with the media ... but to CONTROL THE MEDIA. On a daily basis, Jess helps people
to propel their business forward by helping them to make the media
work FOR them instead of against them.
Through Success in Media, Jess
conducts workshops and gives speeches on topics such as:
Secrets to Getting Booked
on Television How to Control the Media Pitch Perfection: 21st
Century Tools for Pitching the Media Successful Interviews Lead
to Callbacks PR Marketing Insider's Strategies for Showing up Everywhere How to Turn Interviews
Into Sales
In 2010, Jess was named host of "America's Premier Experts," a
syndicated TV program featuring business leaders in every field. The program appears on CBS, ABC, NBC, and FOX stations across the U.S.
In 2009, Todtfeld became a #1 best selling author with the release of his third book. During the promotion of the book, he set a GUINNESS RECORD for most radio interviews in a single day -112 lasting 5 minutes long or longer. (More than most people do in a year!)
Jess brings with him 13 years of
experience as a television producer on the national level for networks including ABC, NBC, and FOX. During
that time, he booked and produced over 4,000 segments. During his seven years at Cable
TV's #1 Morning Show "FOX & Friends," at FOX News Channel, Jess worked with celebrities, politicians, and news makers.
Prior to joining “FOX & Friends” in
1998, Jess spent two years with Cable’s #1 prime time show, “The O’Reilly Factor.” While there,
Jess saw many guests that could have benefited from proper media
training. Before making his way to FOX News Channel, Jess spent
two years at the NBC's cable channel “America’s Talking.”
The format exclusively featured talk shows. Jess worked as an Associate
Producer on their quirky morning show, “What’s New,”
and later on their late night talk show, “After Hours.” The shows’ producers found Jess to be entertaining
and ended up putting him on the air almost daily. First, Jess was
the “Across the Street Correspondent.” He would talk
to real people, live on the air from across the street from the
studio. Jess went on to shoot humorous packages that featured him
as talent.
Media Trainer / Consultant for CEOs, U.N. Officials, Experts & Authors
13 years as producer in National Television
Association with 2 top-rated television programs
Helped launch 2 cable networks & 3 television programs
Speaker / Lecturer for events, seminars, and conventions
Conducted media workshops for some of New York's
top public relations
companies
Author, "Media Training Crash Course "
Guinness Record for Most Radio Interviews in a 24 hour period - 112.
Jess practices what he preaches. He not only shows people how to best speak to the media, he appears in media stories almost weekly. One recent AP Television story was seen in markets across the U.S.
Speaking about 21st Century
Press Kits and Media Training.
Jess Todtfeld is also a sought after speaker and a part of a
number of nationally recognized organizations.
SAMPLES OF THE NEW PR SYSTEM
DVDs
DVD: How to Pitch the Media
In this DVD, Jess Todtfeld gives all the steps to pitching the media INCLUDING new techniques used in his Guinness Record setting publicity campaign.
How do you get producers and writers to respond more often?
How to get more pitch emails opened?
How do you get a higher rate of acceptance?
It is all covered on this DVD.
Pitches That Work, Pitches That Don't
Ever wonder what other people's pitches look like???
In this DVD, Jess shows you Actual Pitches that came to him and others in the media. On this video he analyzes every element of these email pitches.
You'll get concrete analysis on What Works and What Doesn't Work!
You'll also ensure that you don't repeat the mistakes others make!!!
Guinness Interview
You'll hear all the ins and outs on how this campaign was waged. Jess reveals why so many stations booked interviews with him and how others can do it as well.
21st Century Pitching
Why are some people using the same old techniques left over from a time before electronic communication???
The answer is that someone didn't show them a faster, simpler way!
Jess will lay out exact strategies from his own campaigns. He shows you what works and what doesn't. All of his techniques have been backed up by producers including those on the audio CDs. (Below.) Producers from Good Morning America, CBS Early Show, and Cable News all tell you what gets noticed. Jess has used that information to formulate brand new strategies seen in these videos.
AUDIO CDs:
PRODUCER INTERVIEWS:
Good Morning America
CBS Early Show Producer
Cable News Producer
Public Relations Insiders:
Public Relations Inside Secrets
Bruce Bobbins, Executive VP, Dan Klores Communications
Publicist Inside Secrets
Daniella Cracknell
Using Marketing Tactics... For Publicists
Scott Lorenz
President, Westwind Communications
SPECIAL TACTICS:
Celebrity Leverage: Use Celebrities to Get Star-Powerered Pubicity
Jordan McAuley
Author, "Celebrity Leverage ... Insider Secrets to Getting Celebrity Endorsements, Instant Credibility, & Star Powered Publicity
Reality TV: Getting On & Leveraging to Build Your Brand
Stacy Schneider, Author, Fmr NBC Apprentice
Be The Media:
Valerie Gurka
SOCIAL MEDIA:
Internet Media & Marketing Might
Paul Borgese, Founder of Eyecatcher Digital /?
Internet Marketing Author and Expert
Scott Lorenz
Valerie Gurka
Web TV Show Host, Sales/ Business Consultant
RADIO TACTICS:
Secrets to Radio Publicity
Alex Carrol, Author & Expert on Radio Publicity
Breakthrough Radio Techniques...
From Getting Booked to Selling Your Product
George Woods, Local Radio Host
BONUS:
BONUS:
With Set #1
Your New PR Tool Kit
Dan Janal founder of PRleads.com
With Set #2
Sell Massive Amounts of Products During Interviews
Dave Farrow, Memory Expert and Frequent Media Guest
A TV or radio publicity "tour" can run you between $10,00 and $30,000. Average retainer fees for smaller PR companies run between $2000 and $5000. For a limited time, we will be giving you our rolodex of more than 2,000 media contacts as well as the step-by-step DVDs showing you how to break through and succeed. All of the additional audios above will also be included. Our pricing $995.
Here's wishing you much success and publicity.
Jess Todtfeld
Creator of The Ultimate Insider Roadmap for Pitching the Media
Brand NEW!
or Call us:
1 (800) 369-3421
One last thing...
Those who purchase this first edition version will
receive free updates.
On of the best PR marketing investments you can make is this workshop.
In 2010, we will be releasing a home study version of the course due to popular demand.
Get yourself ready to bring your PR marketing and media communication to the next level!
Sincerely,
Jess Todtfeld
P.S. Think of how much further you can go when you know how to get the media to take notice and act!
In 2009, Todtfeld became a #1 best selling author with the release of his third book. During the promotion of the book, he set a GUINNESS RECORD for most radio interviews in a single day -112 lasting 5 minutes long or longer. (More than most people do in a year!)
